On the 28th February Jacqui  from “Making Social Part of Your DNA” will be following up on topics raised at the main event on the 16th February. Living in a real-time business world Customers used to talk in the past about what they had done. As they become connected through social media they are talking about what [...]

When you have a user on your website, their shopping experience is not only a physical adventure, but also a mental one too. Often subconsciously, people make purchase decisions when put under pressure. Taken from an article published by Dr. Robert B. Cialdini, I am going to share with you six heuristics that show the [...]

Do you offer a guarantee for your products and services? No way – I hear you cry. Don’t worry. As of 6 months ago, I would have said exactly the same thing. Offering a guarantee for our marketing services – gulp! It’s an idea that WAS definitely a little bit scary, but one that could [...]

We are really pleased to welcome Kevin McCallum from Free Agent on-line accounting software that is used by many of you in TAGtribe. Kevin has many years experience in bank software and as an experienced software executive with a real understanding of indirect business models and relationship management. He is a confident presenter with excellent [...]

There’s only one way to find out and it isn’t getting dressed up in a silly suit and fighting on Saturday evening television. The Supreme Court have recently confirmed what I have been advising clients for some time: written terms that do not reflect the reality of a working relationship can be ignored in deciding [...]

 Over the years I’ve discovered SME’s who’ve become victims of their own success. They might’ve launched a ground breaking innovation, which has proved extremely popular; perhaps they’ve smashed their sales targets. They have been so successful that the business has reached breaking point. They’re awake at 3am worrying about how they’re going to keep all [...]

It’s been widely reported that inflation has increased to 3.7% (CPI).  Along with the increasing pressure for the Bank of England to increase the base rate from 0.5% this should have the 7 million variable rate mortgage borrowers reviewing their mortgages. Swap rates, which underpin fixed rate mortgages, have started to rise and mortgage rates [...]

  The much heralded new Bribery Act or should I say the Grand old Duke of York’s legislation since it has been back for review more times that his ten thousand men marched up and down that poor hill is finally (allegedly) going into force in April.   Will the government have a sense of irony [...]

   How great it is when going into a meeting when your host says I know you, you both think and try to remember where you have seen each other before, and finally one or other says ‘do you know’ and the penny drops, its not that you have met its that you both know [...]